December 2008 – May 2009
PHASE FIVE – Hope for the Future 

Focuses on the issue of Hope for the Future as a key motivator for young people to avoid risky behaviours that drive the HIV/AIDS epidemic across Africa. This new ad also introduces the concept of soccer as part of the YOU campaign. This is to mark the ABMP’s F4 special initiative – Football for an HIV-Free Generation – promoting HIV/AIDS awareness in association with 2010 FIFA Soccer World Cup broadcasts.

• Watch the Ad
  

June – November 2008
PHASE FOUR – Peer Pressure
Focuses on the issue of peer pressure as one of the key drivers of the HIV/AIDS epidemic across Africa. The ads create a series of vignettes with individuals, families and communities overcoming situations where peer pressure could lead to high risk behaviours.

• Watch the Ads

December 2007 – May 2008
PHASE THREE – Stigma
Focuses specifically on stigma as a key driver of HIV infection. The ads create a series of vignettes with individuals, families and communities overcoming the stigma associated with HIV/AIDS.

• Support
• Encourage
• Full (120 secs)
  
• 60 secs
  

June - November 2007

PHASE TWO – Gender Equity

Focuses specifically on gender inequity as a key driver of HIV infection. The ads create an idealized vision of a gender equal world.

 

Television

• Gender Equity (4.1mb)
• Family (2.8mb)
• Shared Responsibility (2.7mb)

December 2006 - May 2007

PHASE ONE – Icons for YOU

Encourages people to consider what they can do as individuals, families, communities and nations to stop the spread of HIV on the continent.

 

Television

• It Begins With You - Version 1a (2.4mb)
• It Begins With You - Version 1b (2.4mb)
• Angelique Kidjo (1.3mb)
• Desmond Tutu (1.2mb)
• Ellen Johnson-Sirleaf-(1.3mb)
• Haile Gebrsellasie (1.3mb)
• Philip Emangwali (1.2mb)
• Wangari Maathai (1.2mb)