Study of Entertainment Media: Television/Video

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Study of Entertainment Media & Health: Television/Video

Number of Sexual Scenes on TV Nearly Double Since 1998
According to Sex on TV 4, a biennial study by the Kaiser Family Foundation, the number of sexual scenes on television has nearly doubled since 1998. And while the inclusion of references to “safer sex” issues – such as waiting to have sex, using protection, or possible consequences of unprotected sex – has also increased since 1998, that rate has leveled off in recent years.

Generation M: Media in the Lives of 8-18 Year-olds
A national survey that examined the media use of 3rd through 12th graders found that they are spending an increasing amount of time using “new media” like computers, the Internet and video games, without cutting back on “old media” like television and music.

Recent Documents: (60 results)

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Study Finds Television Stations Donate an Average of 17 Seconds an Hour to Public Service Advertising -- January 2008

The new and updated national study of public service advertising on broadcast and cable television was released at a forum in Washington, D.C.

The Digital Opportunity: Using New Media for Public Education Campaigns -- July 2007

The Ad Council and Kaiser Family Foundation hosted forum to explore how health-related and other nonprofits and government agencies can use new digital media. A webcast of the forum is available.

Parents Say They’re Gaining Control Over Their Children’s Exposure to Sex and Violence in the Media -- June 2007

The report, Parents, Children & Media: A Kaiser Family Foundation Survey, a national survey of 1,008 parents of children ages 2-17, explores how parents view the role of media in their children’s lives.

Children's Exposure to Food Advertising on Television: A Side-by-Side Comparison of Results from Recent Studies by the Federal Trade Commission and the Kaiser Family Foundation -- June 2007
This document compares two significant studies about food advertising to children on television.

New Study Finds That Food Is the Top Product Seen Advertised by Children -- March 2007

The study combines content analysis of TV ads with detailed data about children's viewing habits to provide an estimate of the number and type of TV ads seen by children of various ages. A webcast of the forum is also available.

Public Service Advertising in Great Britain: Lessons for U.S. Public Interests -- February 2007

This webcast forum explored the differences in public service advertising between Great Britain and the U.S.

The Teen Media Juggling Act: The Implications of Media Multitasking Among American Youth -- December 2006

A report, key findings and a webcast of a forum, hosted by the Kaiser Family Foundation, explore how pervasive media multitasking is among young people, potential cognitive and social development implications, and which teens are most likely to multitask.

Forum on The "Reality" of Health: Reality Television and the Public Health -- October 2006

This Kaiser Family Foundation forum examines the implications of reality TV serving as a health information resource. A webcast of the forum, a discussion paper, and related materials are available.

Study Shows How Kids' Media Use Helps Parents Cope -- May 2006

A national survey of 1,051 parents with children age six months to six years old and a series of focus groups across the country.

Assessing the Effectiveness of Public Education Campaigns -- April 2006

A webcast of a forum exploring the effectiveness of public education campaigns.

The new and updated national study of public service advertising on broadcast and cable television was released at a forum in Washington, D.C.

The Ad Council and Kaiser Family Foundation hosted forum to explore how health-related and other nonprofits and government agencies can use new digital media. A webcast of the forum is available.

The report, Parents, Children & Media: A Kaiser Family Foundation Survey, a national survey of 1,008 parents of children ages 2-17, explores how parents view the role of media in their children’s lives.

This document compares two significant studies about food advertising to children on television.

The study combines content analysis of TV ads with detailed data about children's viewing habits to provide an estimate of the number and type of TV ads seen by children of various ages. A webcast of the forum is also available.

This webcast forum explored the differences in public service advertising between Great Britain and the U.S.

A report, key findings and a webcast of a forum, hosted by the Kaiser Family Foundation, explore how pervasive media multitasking is among young people, potential cognitive and social development implications, and which teens are most likely to multitask.

This Kaiser Family Foundation forum examines the implications of reality TV serving as a health information resource. A webcast of the forum, a discussion paper, and related materials are available.

A national survey of 1,051 parents with children age six months to six years old and a series of focus groups across the country.

A webcast of a forum exploring the effectiveness of public education campaigns.

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The Study of Entertainment Media and Television/Video

The Program for the Study of Entertainment Media and Health conducts research and analysis of television and video game content, young people’s use of these media, and the role of television as a health information resource. The program also evaluates media-based public education campaigns and public policies designed to regulate access to television and video games.