The Kaiser Family Foundation and the Pew Research Center’s Project for
Excellence in Journalism conducted this study of how the U.S. news media covered
health issues over a six-month period from January 2009 through June 2009. It is
an update of a study measuring news media coverage of health issues from January
2007 to June 2008. The study finds that news about health and health care made
up roughly five percent of all news content from the first half of
2009.
Health policy and the state of the U.S. health care system was the
most covered health-related topic—forty percent of all the health news coverage
in the first half of the year. But the bulk of that coverage did not come
until June, when health legislation started making its way through Congress.
After health policy/the health care system (40%), public health (36%) was the
second most covered topic, dominated by news of the swine flu outbreak. About a
quarter (24%) of all health news focused on specific diseases or conditions.
This reflects a substantial shift in the nature of health coverage from the
previous study, when news concerning specific diseases dominated coverage of
health with roughly 42 percent, followed by public health at 31 percent and
finally health policy and the U.S. health care system at 27 percent.
Study (.pdf)