At an event on Monday launching USAID’s “Every Child Deserves a Fifth Birthday” social media campaign, USAID Administrator Rajiv Shah described how $30 worth of materials contained in a backpack he carried onto stage, including zinc to prevent diarrhea and vaccines to prevent pneumococcal diseases, “can lead to a massive reduction in preventable child death in the developing world,” GlobalPost’s “Global Pulse” blog reports. Though the backpack and the campaign’s use of 5th birthday photographs from celebrities, lawmakers, and policymakers “made for powerful symbols,” the event “dug a little deeper” to “highligh[t] numerous challenges facing the major U.S. government advocacy effort on child survival, which includes a gathering of world health leaders in Washington in June to push a new plan aimed at reducing preventable child deaths to zero,” the blog says.
Maternal, Newborn and Child Health
USAID Administrator Shah Launches Social Media Campaign To Garner Support To Improve Child Health, Survival
Under the slogan “Every Child Deserves a Fifth Birthday,” USAID on Monday launched a social media campaign featuring childhood photos of celebrities, global health leaders and lawmakers, with the aim of “build[ing] support to fight preventable deaths of children,” CQ HealthBeat reports. “‘By asking others to remember their own fifth birthdays, we want to remind people that more than seven million children each year never get the chance to celebrate that milestone,’ USAID Administrator Rajiv Shah said in a statement,” the news service writes, noting, “Children who reach age five are much more likely to become adults, experts say.” The article notes, “The campaign is a different tack for USAID, engaging the public as well as congressional leaders who decide the agency’s funding.” “The trend follows an attempt by the Obama administration, through its Global Health Initiative (GHI), to broaden and better coordinate U.S. global health policies, … addressing systemic health care problems in developing countries, rather than focusing primarily on individual diseases like HIV/AIDS or malaria,” CQ writes, noting, “Many advocates say that while the president’s [global health] plan is the right approach in terms of long-term international development,” it has “attracted tepid support from some lawmakers and has been dogged by the anti-spending environment in Congress.”
“President Obama and his GOP challenger Mitt Romney have both prioritized deficit reduction, which, of course, is a worthy goal,” former Senate Majority Leader Bill Frist (R-Tenn.), chair of the non-profit Hope Through Healing Hands, writes in an opinion piece in The Week. “[M]any surveys put global health at the top of the list of things to slash. That’s a mistake,” he continues and lists five reasons why global health programs “ought to be spared the chopping block.”
In remarks to the U.N. Commission on Population and Development, which on Monday opened a week-long session in New York, U.N. Secretary-General Ban Ki-moon “stressed the need to provide reproductive health care for young people, as well as give them access to the necessary information and the means to protect themselves from sexual abuse and violence,” the U.N. News Centre reports. Ban “underlined the importance of combating HIV/AIDS among youth, lowering the rates of teenage pregnancies, and protecting children from early marriage” the news service writes (4/23). “In order to empower the youth of the world, said Ban, the international community must ensure that they have jobs and resources, including reproductive health care,” Xinhua/Mysinchew.com notes (4/23).
The following is a summary of several blog posts commenting on the launch of USAID’s “Every Child Deserves a Fifth Birthday” social media campaign by USAID Administrator Rajiv Shah at an event at the Kaiser Family Foundation on Monday.
“Higher global food prices are hampering attempts to hit targets for food and nutrition,” and “rates of child and maternal mortality [a]re still ‘unacceptably high’ — partly as a result of surging commodity prices,” according to the Global Monitoring Report 2012, released by the World Bank and the International Monetary Fund (IMF) on Friday in Washington, D.C., the Guardian reports (Elliot, 4/20). The report says rising food prices have affected some countries’ ability to reach certain Millennium Development Goals (MDGs), a World Bank/IMF press release notes.
Strategic Innovations Will Help Prevent HIV Transmission From Mothers To Children, High-Level Meeting Attendees State
At a High-Level Meeting on Innovation for Elimination of Mother to Child Transmission (EMTCT) on Friday in Washington, D.C., “HIV experts, business leaders, aid agencies and ambassadors of 22 priority countries — home to 90 percent of new HIV infections among children –” agreed that strategic innovations are necessary to curb the spread of the virus from women to their children, PANA/Afrique en Linge reports. “The priority countries are Angola, Botswana, Burundi, Cameroon, Chad, Cote d’Ivoire, Democratic Republic of Congo, Ethiopia, Ghana, India, Kenya, Lesotho, Malawi, Mozambique, Namibia, Nigeria, South Africa, Swaziland, Tanzania, Uganda, Zambia and Zimbabwe,” the news service notes.
“Seeing a child die from pneumonia, diarrhea or a mosquito bite is simply unimaginable to most parents. But that is the sad reality for many families each day,” USAID Administrator Rajiv Shah writes in a Huffington Post Blog opinion piece, noting, “Last year over seven million children under five died of largely preventable causes.” He continues, “Today, the global community has the knowledge and the affordable tools to change the course of history,” including bednets, vaccines, and childbirth assistance. “At the current annual rate of decline of 2.6 percent, the gap in child death between rich and poor countries would persist until nearly the end of this century. But we are capable of much more. By working closely with countries and continuing our results-oriented investments in global health, we can bring the rate of child mortality in poor countries to the same level it is in rich countries,” he states.
“Under the slogan ‘Every Child Deserves a Fifth Birthday,’ [USAID] on Monday is launching a social media campaign featuring childhood pictures of Ashley Judd, Mandy Moore and Anna Kournikova, along with those of global health leaders and lawmakers, including Sen. John Kerry [D-Mass.],” with the aim of “build[ing] support to fight preventable deaths of children,” CQ HealthBeat reports. “‘By asking others to remember their own fifth birthdays, we want to remind people that more than seven million children each year never get the chance to celebrate that milestone,’ USAID Administrator Rajiv Shah said in a statement,” the news service writes, noting, “Children who reach age five are much more likely to become adults, experts say.”
U.N. Secretary-General Ban Ki-moon this week “called on the global community to act quickly to address what he described as a ‘cascading crisis’ sweeping the Sahel region of West Africa, where 15 million people have been affected by the drought and conflict-related crisis in the area,” the U.N. News Centre reports. Speaking to the Luxembourg Parliament on Tuesday, Ban said, “I call upon the world to respond. Simply put, we must do more — and do it quickly” (4/17). On Wednesday, UNICEF Executive Director Anthony Lake appeared on BBC World News to discuss the drought and malnutrition among children. “Lake tells the BBC’s Jane O’Brien that his organization is trying to fight ‘donor fatigue,’ after years of crises in the region by” portraying the success stories of children in the region and through a social media campaign to raise awareness and funds, the news service notes (4/18).